HEAD Sports
An illustrated experience board for HEAD Sports, internally “Alpine Experience”. It follows a typical family from Cologne on a ski trip to the Alps, as completely as possible.
Built with
- Ink and watercolour
- 29 scenes
The span
- A family from Cologne
- 29 scenes
- Watercolour, not diagram
- One flow
Booking inspiration, choice of equipment, arrival, stay, departure — twenty-nine scenes end to end.
Drawn as one continuous flow, it puts the manufacturer's product in a single segment of a much longer journey. Everything around that segment decides how the segment goes.
In numbers
2017 2 Days
Why it is drawn, not diagrammed
Every station is a watercolour scene with people in it. The family planning at a table in Cologne, the cathedral spires behind them; the arrival at the valley station between snow and a red railcar.
A diagram gives you the order of the steps. These give you what a step feels like — which is the part a piece of equipment has to fit into.
What can Iget out ofyour way?
Reach out